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The Complete Digital Marketing Course

   Integrated Courses   The Complete Digital Marketing Course

The Complete Digital Marketing Course

33,000.00 21,999.00

Learn Online Marketing by Doing. SEO, Facebook, YouTube, Email Marketing, Copywriting, Google Analytics, Adwords & More!

Description

Section 1: Let's Jump Straight In!

  • How to Grow Your Business Online From Scratch Preview
  • 5 Best Free Digital Marketing Tools
  • Your First Challenge!

Section 2: Marketing Fundamentals

  • Project: Create a Buyer Persona & Unique Selling Proposition
  • How to Create a Buyer Persona
  • 8 Ways to Find Your Audience Online
  • How to Identify Your Unique Selling Proposition
  • Recap & Taking Action
  • Quiz – Marketing Plan

Section 3: Market Research

  • Project: Validate Your Idea with Typeform
  • Why Typeform?
  • How to Design Your Online Survey
  • How to Distribute Your Online Survey
  • How to Analyse Your Survey Results
  • Taking Action: Gather Priceless Feedback & Emails
  • Quiz – Market Research

Section 4: WordPress

  • Project: Create a WordPress Website in 1hr Without Any Technical Skills
  • Why WordPress?
  • How to Choose a Domain Name
  • Domain Registration & Hosting
  • How to Install WordPress
  • How to Add Pages & Posts to WordPress
  • Google Analytics for WordPress
  • How to Choose & Install a Premium Theme
  • Taking Action: Create Your Site in 5 Steps!
  • Quiz – WordPress

Section 5: Email Marketing

  • Project: Get Your First 1000 Email Subscribers in 30 Days
  • Why List Building Is So Important
  • How to Integrate MailChimp with WordPress
  • How to Track Email Sign Ups with Google Analytics
  • How to Add a Lead Magnet to Your Sign Up Form
  • How to Turn Your Homepage Into a Landing Page
  • How to Use Pop Ups & Opt In Forms
  • How to Use LeadPages to Grow Faster
  • How to Create an Email Campaign in Mailchimp
  • Email Analytics: 5 Metrics to Track
  • Taking Action: Set Up Your Sign Forms & Incentives
  • Quiz – Email Marketing

Section 6: Copywriting

  • Project: Write Copy That Sells Preview
  • What is Copywriting & Why is it Important?
  • How to Write For Your Buyer Persona
  • Attention – Headlines are “Eighty Cents of the Dollar”
  • 11 Tips to Write Magnetic Headlines
  • A.I.D.A – Interest, Desire & Action
  • Taking Action: Use A.I.D.A to Write Copy That Sells
  • Quiz – Copywriting

Section 7: Search Engine Optimization (SEO)

  • Project: Complete this 26-Point SEO Checklist
  • An Overview of SEO
  • 5 SEO Metrics to Measure SEO Performance
  • How to SEO Optimise Your Homepage
  • How to Verify Your Website in The Google Search Console
  • How to Improve Website Performance & Speed
  • How to Take the Google Mobile Friendly Test
  • How to Do Keyword Research: Steps & Strategy
  • How to Quickly Brainstorm 1000’s of Keyword Ideas
  • How to Narrow Down Your Keyword List using Google Keyword Planner
  • How to Assess Keyword Competition & Choose Target Keywords
  • How to Write Title Tags Search Engines Love
  • How to Skyrocket Clickthrough Rate with Meta Descriptions
  • How to Appear in the Google Image Search Results
  • Copy Optimization: Headings Tags, Outgoing & Internal Links etc.
  • The Types of Backlinks That Really Matter and How to Get Them
  • How to Maximise Links for Your SEO Campaigns
  • How to Create Content That Generates Links & Social Shares on Autopilot
  • How to Leverage Authority Websites and Top of the Search Results
  • Student Q&A #1
  • Student Q&A #2
  • Quiz – SEO
  • Local SEO: How to Rank Your Local Business in Google
  • Taking Action: Follow the 26 Point SEO Checklist!

Section 8: YouTube Marketing

  • Project: Use Simple Videos to Drive Traffic & Sales
  • Why YouTube
  • YouTube Marketing Strategy
  • “Watch Time” is Golden
  • The Subscriber Advantage
  • YouTube Recording Software & Mics
  • YouTube Acccount Set Up & Optimization
  • YouTube Keyword Research
  • YouTube Video Structure
  • YouTube SEO
  • Youtube Thumbnails
  • YouTube Annotations & Cards
  • YouTube Promotion
  • YouTube Analytics
  • Taking Action: Upload Your First Video
  • Quiz – YouTube

Section 9: Facebook Marketing

  • Project: Get Your First 1000 Likes Without Facebook Ads
  • Why Facebook?
  • Create Your Facebook Page
  • Facebook Icon
  • Facebook Cover Image

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